SightLine Practice Network
Your clinical expertise
creates value. SightLine helps you capture it.

Your patients already purchase nutritional, cosmeceutical, and dry eye products. SightLine Direct helps your practice capture the revenue your recommendations already generate — without inventory, fulfillment, or administrative burden.

Exclusive clinical products
Direct-to-patient fulfillment
Meaningful net profit share
Explore Membership See how it works →
Discover
The problem

The gap between your recommendation and your revenue.

Every time you recommend an eye health product, your patient goes somewhere else to buy it. Amazon. Target. Walmart. Costco. You made the recommendation. Your practice earned nothing — and you may have lost the patient.

$1M+
Annual product spend flowing out of a typical 3,000-patient practice — captured by Amazon, retail, and online channels.
$0
What the practice earns from those purchases, despite the doctor's recommendation driving every one of them.
What happens today
Doctor recommends a product
Clinical expertise, trusted relationship
Patient searches online
Amazon, Target, Walmart — purchases without the practice
or
Patient visits a retailer
Costco, Walmart, Target — sees $79 eye exams and an on-site optical center.
Practice loses the revenue
And risks losing the patient permanently
SightLine keeps your patients connected to you. Their purchases flow through your branded storefront, your practice participates in the revenue, and every transaction reinforces your relationship — not a retailer's.
The platform

Three tools. One revenue stream.

SightLine Direct is built around three integrated tools — a branded patient storefront, a practice dashboard, and a wholesale ordering portal. Together they connect your recommendation to your revenue.

Tool 01
Patient storefront
Example — Paul Vision Institute
Your practice's branded shop. Patients click "Shop Now" from your website or a strategically deployed QR code and buy products tied directly to your recommendation.
Show: product families, clinical framing, checkout experience
Open live demo
Tool 02
Clinic dashboard
Real-time visibility into patient orders, product performance, and monthly earnings. Marketing materials and QR codes download directly from here.
Show: earnings feed, order history, marketing library
Clinic dashboard preview
Customer names redacted for privacy
Tool 03
B2B wholesale portal
Direct access to SightLine's professional product catalog at practice pricing. For practices that want products on the shelf for same-day patient purchase.
Full access provided upon onboarding
The economics

A third revenue engine — built on the work you're already doing.

Independent optometry practices run on two revenue engines: clinical fees and optical dispensing. Both face structural pressure. SightLine Direct adds a third — one that requires no additional chairs, no additional staff, and no capital investment. It runs on the clinical judgment you apply every day.

Passive
Runs without operational lift
Once your storefront is live, the platform handles fulfillment, payment processing, and patient attribution automatically. Your practice earns while you focus on care.
Recurring
Builds as patients reorder
Eye health products are consumables. Patients who start a nutritional or hygiene protocol reorder consistently — building a recurring revenue base from a single recommendation.
Proportional
Grows with your practice
The more patients engage with your storefront, the more your practice earns. A 3,000-patient practice sits on top of more than $1 million in annual addressable product spend.
Members earn a meaningful share of net profit on every patient purchase — paid automatically, every month, with full visibility in your clinic dashboard. Explore SightLine Membership to discuss the specific economics for your practice.
What's included

A comprehensive platform for practice growth.

Branded patient storefront
A patient-facing shop configured to your practice. Your logo, your link, your QR code — so patients experience it as an extension of your care, not a third-party service.
Real-time clinic dashboard
Full visibility into patient orders, product performance, and monthly earnings. Profit deposits automatically — no invoicing, no follow-up required.
Direct-to-patient fulfillment
Products ship from our licensed fulfillment center to your patient's door. Zero inventory risk, zero storage overhead, zero disruption to your workflow.
Ready-to-use marketing materials
Clinic-branded product bifolds, exam room signage, QR codes, and short links — all downloadable directly from your dashboard. Print and deploy in minutes.
Clinically anchored product line
Three complete product families — ocular nutrition, aesthetics and hygiene, and surface support — built to an evidence standard, not a cost floor. Every ingredient defensible.
Automatic monthly payments
Your net profit share deposits automatically, 30 days after each month closes. Full transaction visibility in your dashboard. No invoicing, no chasing, no administrative burden.
Who We Are

Founded at the Confluence of
Clinical and Commercial Expertise

SightLine was founded by leaders with decades of experience spanning clinical eye care, ophthalmic product development, commercialization, regulatory affairs, and physician partnerships.

We believe meaningful progress occurs when clinicians, scientists, and industry operators work together. The SightLine Practice Network brings together practices committed to advancing ophthalmic wellness, improving patient outcomes, and strengthening the role of the eye care professional in the patient journey.

Explore Membership in the SightLine Practice Network

The clinician who makes the recommendation
should benefit from the outcome it creates.

Complete the form below to connect with SightLine.

Prefer to call? (541) 293-5469